Power-Users - A Blend Of Tech-savvy In-store Shoppers

Assess your shopping style!!!

Are you a consumer who has mastered the art of blending digital convenience or technological advancement with in-store retail shopping? Do you love to access online applications and scroll through products and offers available for a particular brand in various e-commerce stores, but want to feel the excitement of actually physically looking, trying, and then deciding about buying a product inside a brick-and-mortar shop? 

Who are Power-Users?

Welcome to the world of power users, who are experts in using software tools during their in-store purchases and currently, quite often, finding the need for more innovation and technological sophistication in physical stores or shops. These categories of users are steadily on the rise, and they seamlessly navigate between online and offline environments. They often visit shops weekly or multiple times within a week to stock up on their daily supplies and hope to scale up their physical purchases in years to come. 

What are their expectations?

However, the irony of the situation lies in the fact that though they are still stuck to in-store shopping, they expect a higher and faster technological advancement, keeping in line with the digital revolution that is taking the entire world in its grip really fast.  They wish to use more software and mobile applications during their shopping experiences, like navigating between various locations within a store, which is very similar to online search, offers and recommendations that will be in line with their shopping choices and preferences, better tech solutions to resolve their queries and complaints, multiple methods of online payment and product delivery, etc. 

In other words, these users expect an all-around, comfortable, and faster shopping experience that will use a retail store's full potential to serve its customers. They want the stores to adopt a higher level of technology and upgrade their user experiences using more innovative and informative solutions. 

Golden opportunity for retailers!!

So, how should the retailers and shop owners react to it? Actually, this situation presents a golden opportunity for their long-term sustainability.  In order to address the gap, retailers should look at two perspectives. 

Firstly, these shoppers expect to expand their in-store shopping in the years to come. This proves that catering to the needs of these users would mean long-term retention of a considerable customer base, which would boost sales and profits. 

Secondly, these consumers are primarily millennials, whose expectations, if appropriately met, will ensure an evolution in shopping experiences, setting a new and positive trend in the retail sector. It will make the entire process more personalized, engaging, efficient, and fun, creating a group of brand-loyal customers in the process. 

Conclusion

So? Planning to set up your own retail store for your fashion brand or consumer goods? Keep the above in mind if you are preparing your business to attract the maximum number of clients because smart work is equally important as hard work.